Do you know when and what is one of the most consumerist days in the world? This event mainly occurs in the United States and there is only a month and a half left until the expected Black Friday, one of the most outstanding dates and traditions of the year where, according to Adobe Analytics, Americans spent approximately 9 billion dollars on websites of retail stores last year.
The literal translation into Spanish is “Black Friday” originating in Philadelphia, in the state of Pennsylvania, United States. It has been organized for decades after Thanksgiving, specifically on November 26, the last Friday of the month. The term began to be used in 1961 and it was not until 1975 when it was extended to the other states.There are several theories regarding the origin of this outstanding day, one of the most deeply-rooted dates back to September 24, 1869 when two Wall Street brokers named Jay Gould and Jim Fisk tried to get all the gold in the market, but they failed in the attempt and therefore, the price of gold plummeted causing many investors to go bankrupt, hence the day had the name “Black Friday”.
It is not until 2010 that it is established in our country with the American company “Apple”, which opts to lower its prices by 10% coinciding with this date. However, two years later the government of Spain gave the green light to companies to be able to make rebates at any time. Therefore, in 2012 by the hand of the German multinational “Media Markt” and its famous slogan “I am not a fool” gave the boom to this event. Other large companies such as El corte Inglés or the Amazon giant joined this consumerist practice. In addition, not only multinationals take advantage of this opportunity, but also small and medium
For this year, somewhat more common than last year, a third of Spanish adults are expected to make a purchase, around 13 million people. Generation Z, people born between the years 1996 and 2012 are the ones who are expected to spend the most. Likewise, according to Deloitte Spain, each Spaniard will spend an average of 127 euros during Black Friday and Cyber Monday, a figure somewhat inferred from last year being 175 euros per person, and of this budget 23% will be for Christmas purchases. On the other hand, it is estimated that there will be a 35% increase in online sales.The top sales categories for Black Friday are related to technology and electronics, fashion with items such as clothing, footwear and accessories, and, finally, products and services related to leisure and entertainment plans with 39.2 %, 33.37% and 7.55%, respectively, the latter being somewhat lower due to restrictions due to the pandemic. All of them plan to make their purchases in advance and also take the opportunity to do some Christmas shopping, despite this, customers consider that the promotions that companies set are a determining factor when making their purchases.
Without a doubt, the Amazon giant’s Black Friday is the most anticipated, being this one of the most valuable companies in the world created by Jeff Bezos.In this Marketplace you can find all kinds of products from electronics to decoration or clothing, everything you can imagine. It will join Black Friday from November 22 with a duration of one week offering discounts of up to 40%. You can also find flash offers with up to 60%, which consist of providing lightning offers on specific products or categories with a limit of hours or while stocks last. The best-selling products in this e-commerce are articles related to technology in the first place, the home and kitchen in second place and finally toys and games.If you have Amazon prime you can benefit from the “Amazon prime day” in addition to having many other advantages such as having priority access to offers or free shipping and returns
Every year more stores join this long-awaited day, even small businesses. Email marketing and social networks are the predominant digital channels to attract attention, make visible and offer their products, that is, both strategies cannot be lacking in the company. Among the stores with the best offers for this Black Friday, Amazon always predominates as the leading store every year. Other entities such as Inditex, El Corte ingle’s, Media Market or Fancy have discounts of around 20%.In recent years, the best-selling products have been mobile phones, speakers and smart watches, small appliances, televisions, clothing, etc. all this attributing it to companies like Apple and Amazon.Ultimately, it should be noted that some companies resort to the strategy of increasing prices a few days before and thus appear to be a discount that is not. Likewise, the Textile Trade Business Organization (Acotex) points out that 70% of clothing in our country is already sold with some kind of discount
